About JoySoul

Our Story

Hey, I’m Joy Morris, the founder of JoySoul.

I’ve always been the kind of person who overthinks everything. Even the smallest things could spiral into hours of anxiety. I’d lie in bed at night, replaying conversations, stressing over choices, flipping from side to side while my mind ran circles. Sleep didn’t come easily, and peace felt even farther away.

And then I became a mom. As beautiful as that chapter has been, it also brought more pressure than I expected. The mix of sleep deprivation, postpartum emotions, and the constant juggling of work, family, and responsibilities left me completely drained. I felt like I was losing touch with myself.

Family and Stones

My family saw how much I was struggling. My grandfather had run an antique shop for decades, and my dad had been in the same business for over 20 years. They’ve always known a lot about stones, especially crystals, and understood their deeper meanings. I’d never been interested in that world. To be honest, I didn’t really believe in any of it.

But out of care, they each picked me a crystal bracelet, from their trusted friends who had been working with healing stones for years. They told me to just try wearing it for a while. Honestly? I didn’t expect anything. But things were rough, really rough, so I gave it a try.

Small Daily Grounding

I didn’t feel a magical change overnight. But slowly, something shifted. I found myself touching the bracelet during stressful moments. And somehow, it reminded me to pause. To take a breath. To slow down, even for just a moment. To come back to myself.

That was the beginning.

I started learning more about the meanings and properties behind each stone, not from books or trends, but through how they made me feel. The calm of amethyst. The warmth of rose quartz. The grounding strength of black tourmaline.

The Birth of JoySoul

Crystals became more than objects; they became part of my daily rituals for balance, peace, and healing. I began to feel more grounded, more centered. And, I started feeling more like myself again.

And that’s why I started JoySoul.

Not to sell quick fixes or spiritual trends, but to create something real. Something for women like me, who are holding so much and trying so hard, and just need one small thing to help them reconnect with themselves.

I believe in slowing down, being kind to yourself, and letting something small bring you back to center.

A Journey of Healing & Community

At JoySoul, every piece is made with care, meaning, and a quiet strength. Whether you wear it for calm, clarity, courage, or just a moment to breathe, your crystal jewelry should support you from the inside out.

This journey is about more than just crystals. It’s about building a community of people who believe in the power of energy, intention, and healing. It’s about helping those who need balance, protection, or a little extra positivity in their lives.

Thank you for being part of our story. Your support means everything, and it’s through you that we can continue sharing the healing and protective power of crystals.

Our Mission

We believe in the power of crystals to transform lives. Our life will get busy, stressful, and sometimes overwhelming. That’s why we’re here to be part of your journey, providing meaningful pieces that support your balance & peace.

Help you find calm when life gets hectic, so you can face each day with clarity and peace.
Offer protection against negative energy, creating a safe, positive space for you to thrive.
Support your well-being by promoting balance, focus, and emotional healing.
Inspire positivity and confidence through carefully crafted, purposeful crystal designs.
Build a community of like-minded individuals who believe in the power of energy, intention, and healing.

Our Design

Purposeful Creations

Our designs are inspired with intention, purpose, and care. Each piece combines the natural beauty of crystals with their powerful healing properties. We believe that jewelry should not only reflect your style but also support your journey towards emotional, physical, and spiritual well-being. Every piece is crafted to be a personal companion, helping you stay connected to your inner peace and strength.

Designed for You

When we design, we always keep you in mind. Our goal is to create crystal jewelry that feel meaningful and personal. From the smoothness of the stones to the way they’re shaped and set, every detail is chosen to enhance the energy you need in your real life. We want each piece to serve as a daily reminder of your strength, your potential, and your peace that’s always within reach.

Rooted in Authenticity

The design process is grounded in authenticity and love. We take pride in creating crystal jewelry that not only looks beautiful but also supports your journey toward balance and healing.We believe the right piece of crystal jewelry can offer more than beauty, but can provide real, lasting support for your well-being. We want you to feel the energy of each piece the moment you wear it.

Our Craftsmanship

Careful Selection

Our process begins with selecting the finest crystals. We take time to handpick each stone, choosing only the highest quality pieces that align with the healing properties we value. The energy of each crystal is important to us, and we ensure it’s one that will support your journey toward balance and well-being.

Skilled Crafting in 37 Steps

Our artisans carefully shape, polish, and prepare each piece in 37 steps. Every detail, from the smoothness to how they’re set, is designed to highlight the natural beauty and energy. Our craftsmen work with patience and dedication, ensuring that each design is made to last and feels just right in your hands.

Finishing Touches with Love

The final step is adding the finishing touches that make it unique. Our artisans work with love and care, ensuring that every piece not only looks stunning but also carries the energy it’s meant to provide. When you wear one of our creations, you’re wearing something crafted just for you, made with purpose, attention, and heart.